CIE Components in Electronics
RS Components (RS) has added a number of what it describes as significant improvements to its website to make ordering easier, clearer and more efficient. Enhancements to the basket and account management areas are the result of four months of extensive customer research and will , according to RS, save customers time, effort and money.
Significant changes have been made to give customers greater visibility of their account information. They can now view up to 13 months of order history from any channel, whether it”s online, phone, fax or trade counter, both for an individual and an organisation, including multi-channel orders down to an article level status. They can track their parcel down to a stock level number, create repeat orders from their order history, as well as forward order and request copy invoices through a comprehensive account summary.
The online checkout experience has been transformed with an enhanced page design that provides a clearer user interface and improved support with FAQs and contact options. The checkout includes clear and complete pricing in the basket, incorporating delivery options and costs, and provides visibility of the total cost of purchase throughout the journey. Significantly, the website now provides in-journey login for existing customers and a guest checkout to simplify the first time buying process for new customers.
According to Keith Reville, Global Marketing Director at Electrocomponents: “While ours is a B2B website it has a level of functionality that is amongst the very best. The suite of checkout and order management enhancements puts us ahead of the competition, giving our customers the most convenient ordering experience in our trade. This is another example of how we have listened to our customers and made changes to meet their needs and make their lives easier. We will continue to transform our customers” online experience with us as we deliver our eCommerce strategy.”
