Rutronik becomes Asian distribution partner for Samsung EM

German distributor Rutronik has been appointed the distribution partner for Samsung EM in Greater China (China, Hong Kong, Taiwan). To date, the broadliner has been responsible for the Europe-wide distribution of the components. The new franchise agreement will comprise of the complete Samsung EM product portfolio of capacitors, inductors and resistors.

Samsung decided to expand the distribution agreement with Rutronik because of the success of the company’s global commitment and their long and close partnership in Europe.

“In Europe we have already benefitted from the company”s technical expertise with many design-in activities specific to the automotive sector, as well as from its efficient distribution organisation and strong market position. It is hardly surprising that Rutronik has the largest Samsung EM MLCC warehouse in Europe,” explains Y.J. Park, LCR Strategic Marketing Team Leader at Samsung EM. “With Rutronik as our distribution partner for Asia we expect to see significant growth in the key automotive sector. For this reason, we are also expanding our product portfolio to include chip inductors and resistors.”

Global supply is via Rutronik”s central warehouse in Europe and its logistics centre in China. Commenting Markus Zuehlke, Marketing Director for Passive Components at Rutronik said of the agreement, “The expansion of the franchise now enables us to serve and supply our existing customers in Asia while also targetting new customer groups and markets.”

Samsung EM is a significant manufacturer of passive components and its primary target markets for the components are the automotive, industrial, home appliance and lighting sectors – all of which are also focus markets for Rutronik.


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